Straight answers.

MBLEM is supplied for show, exhibition, private-land and off-road use. It isn't represented or approved by MBLEM for use on public roads in Great Britain, and we don't sell it as a road-use accessory.

UK rules on vehicle lighting and construction can restrict illuminated, animated or digital displays on road-going vehicles. If you fit MBLEM to a vehicle, you're responsible for making sure its installation and use comply with the laws that apply to your vehicle and location.

Read product-use information

MBLEM is designed for show and display: car shows and exhibitions, private events, meets held on private land, garages and studios, detail studios and showrooms, private driveways and property, and off-road use on private land.

Check the rules of the event, venue or landowner before you switch it on. MBLEM isn't represented or approved by us for use on public roads in Great Britain.

Read product-use information

Yes. That's exactly what MBLEM is designed for: show cars, exhibition vehicles and cars on display at private events.

Check your event's rules on illuminated displays before the day, and have MBLEM fitted by a qualified installer. If you fit MBLEM to a vehicle, tell your insurer about the modification.

No. We don't guarantee or claim that MBLEM can be used lawfully on a road-going vehicle, and it isn't represented or approved by us for use on public roads in Great Britain.

Rules on vehicle lighting and construction can restrict illuminated, coloured, flashing, animated or digital displays, and they can differ in Northern Ireland and in other countries. DVSA guidance says enforcement action can be taken even when a light is switched off at the time.

If you fit MBLEM to a vehicle, you're responsible for making sure its installation and use comply with the laws that apply to your vehicle and location. We can't give legal advice.

Read product-use information

So we're both clear about what you're buying. Before you pay, you confirm that you understand MBLEM is supplied for show, exhibition, private-land and off-road use and isn't represented as approved for use on public roads in Great Britain.

We record that confirmation with a reference that's attached to your order. The record doesn't include your name or email address, and it doesn't affect your statutory rights.

Read product-use information

Yes, if you fit MBLEM to a vehicle. It replaces the rear badge and is wired into the vehicle's 12 V electrics, so it counts as a modification. Tell your insurer about it.

No. MBLEM comes in one universal size: 82 mm.

It's the product supplied for every BMW model in our compatibility range, including cars whose factory badge is slightly smaller. In stock at £199.99. Orders are dispatched within 7 days of purchase

Check your model is in the range before you order.

Check it fits

Use the fit checker to confirm your model is in our compatibility range. MBLEM is for the rear badge only, and there's no size to choose: the one 82 mm unit is supplied for every model in the range.

On some models the badge is also the boot release or houses the reversing camera, and we don't offer MBLEM for those at launch.

Check it fits

No. MBLEM is for the rear badge only, on the boot lid or tailgate. We don't offer it for the bonnet.

In stock. Orders are dispatched within 7 days of purchase

The checkout shows the dispatch time before you pay. If anything changes, we'll email you, and you can cancel for a full refund at any time before your order is dispatched.

Delivery information

Yes, from your phone. You choose a design in a companion app, which is made by a third party, and send it to the badge.

Only change designs when the vehicle is stationary with the engine off. Never use a phone while driving.

How it works

Yes. MBLEM shows still images and animations, and the companion app has a library of animated and still designs to choose from.

Display them in show, exhibition, private-land and off-road settings. Only display artwork you own or have permission to use. Don't display other brands' logos.

MBLEM works with a companion app that's made and run by a third party, not by MBLEM. The app is used under its own terms, and MBLEM can't guarantee it will stay available.

We haven't confirmed that yet, so we don't promise it. What we can confirm is a library of animated and still designs to choose from.

Only display artwork you own or have permission to use. Don't display other brands' logos.

We recommend a qualified installer. MBLEM is wired into your vehicle's 12 V electrics, and wrong wiring can drain your battery or damage electrical systems. Fitting isn't included in the price.

Our installation page shows what fitting involves, but we don't publish DIY wiring steps.

See how it's fitted

Worldwide shipping is included in £199.99 for destinations available at checkout. Delivery times vary by destination; local import duties or taxes may apply.

Delivery information

Yes. You have a legal right to cancel within 14 days of the day you receive it, without giving a reason. Email us to cancel, then send it back within 14 days of telling us.

We refund you within 14 days of getting it back, or of seeing proof that you've sent it, whichever is sooner. If it's faulty, you also have rights under the Consumer Rights Act 2015.

Returns and refunds

Email [email protected]. It's UK support by email, and real people answer.

We aim to reply within .