MBLEM · Digital display emblem for BMW
Your BMW. Your digital emblem.
MBLEM 82 turns your rear badge into an animated digital display. Upload your own designs and change the look from your phone.
- No drilling
- Your own animations
- App controlled
One universal 82 mmFor supported BMW rear badgesCheck my BMW
Check your model here, without leaving the page.
Browse the full compatibility guideIn stock · Orders are dispatched within 7 days of purchase
21 customers have already ordered their MBLEM.
Questions? Chat with us on WhatsApp · Support available 24/7
For show, exhibition, private-land and off-road use. Not approved by MBLEM for use on public roads in Great Britain.
Read product-use informationWired into the car's 12 V supply. We recommend a qualified installer; fitting isn't included.
Real footage. Real MBLEM.
See it on the car.
Watch MBLEM on the car, from the original rear badge to animated designs on the display. This is the actual product, not a render.
- Choose your artwork in the companion app.
- Send it to MBLEM from your phone.
- Enjoy your display at shows or on private land.
Only change designs while stationary with the engine off. Not represented as approved for public-road use in Great Britain.
Fitted without drilling.
Uses the existing rear-badge mounting. Qualified installation recommended.
See the mounting & compare fitting photos
MBLEM
Typical alternatives
Rear badge on supported models. Wired to the car’s 12 V supply; fitting is not included. Watch the installation.
App Control
Choose from pre-designed animations or add your own to create a personalised display.
Select up to 5 animations and let them play continuously in a seamless loop.
Adjust the display brightness to your preference, or turn the screen off completely.
MBLEM uses the manufacturer's companion app. It isn't made by MBLEM and may show the manufacturer's product name. Only change designs when the vehicle is stationary with the engine off. Never use a phone while driving.
Real installation · 1 min 28 s
Watch MBLEM go on.
See the original badge removed, the display fitted and the lead routed inside the car. This short film shows the process on one BMW; fitting details vary by model.
- 01Replace the rear badge
- 02Route the lead neatly
- 03Qualified electrical fitting
- 04See the display working
MBLEM is wired into your car's 12 V electrics. We recommend fitting by a qualified installer; wrong wiring can drain your battery or damage electrical systems. Fitting isn't included in the price. Read the fitting guide
1 min 28 s · Sound optional
Perfectly Personalised
Mix the built-in designs with your own images and clips, put up to five in a loop, and MBLEM plays them back seamlessly on the boot.
What is this?
Endless
possibilities
MBLEM is a modular digital display engineered as one universal 82 mm size for BMW rear emblems. Change the design from your phone, run animations and video, and it remembers your last choice every time it powers up.
The details that matter.
Round display
Space for your artwork, animations and clips.
One playlist
Choose a loop in the companion app.
MBLEM warranty
On top of your statutory rights.
Remembers your last design when power returns. See specifications & what’s included
Compare MBLEM with typical alternativesFitting, designs, memory and warranty — side by side.
What makes us different?
MBLEM fits where the factory badge already sits. Nothing gets drilled.
MBLEMAlternatives vary by product. Whatever you fit, check before you drill anything.
Specifications & what’s in the boxSee the included parts, dimensions and technical details.
About MBLEM
- 82 mmDiameter. One universal size for the BMW rear badge position.
- 5 mmBody depth. A rear mounting boss sits in the factory recess.
- 3.5 mmBlack border around the display, in the style of the factory badge.
- 1 leadA single power lead to the vehicle’s fuse supply, and a metal stud to locate it.
Figures for the 82 mm unit, the one universal size.
| Display | Round digital display |
|---|---|
| Diameter | 82 mm |
| Display body | 5 mm thick, plus a rear mounting boss |
| Black border | 3.5 mm |
| Resolution | 480 × 480 |
| Brightness control | Manual, plus automatic dimming |
| Power | Car's 12 V supply, converted to 5 V |
| Connection | Bluetooth, through the supplied decoder box |
| Fitting | No drilling: factory badge recess and its existing holes |
| Fixing | 3M double-sided adhesive ring |
| Rear | A power lead and a mounting post |
| Shows | Still designs, animations and short video clips |
Water and dust rating, brightness, refresh rate and operating temperature are being confirmed against the manufacturer’s test documentation and are added here once verified.
- The display emblem
- Bluetooth decoder box with a 3M adhesive pad
- Positive power lead
- Negative power lead
- 3M double-sided adhesive ring with cut-outs for the rear fittings
FAQs
Before you order
Will it fit my BMW?
Use the fit checker to confirm your model is in our compatibility range. MBLEM is for the rear badge only, and there's no size to choose: the one 82 mm unit is supplied for every model in the range.
On some models the badge is also the boot release or houses the reversing camera, and we don't offer MBLEM for those at launch.
Can I install it myself?
We recommend a qualified installer. MBLEM is wired into your vehicle's 12 V electrics, and wrong wiring can drain your battery or damage electrical systems. Fitting isn't included in the price.
Our installation page shows what fitting involves, but we don't publish DIY wiring steps.
When will my order be dispatched?
In stock. Orders are dispatched within 7 days of purchase
The checkout shows the dispatch time before you pay. If anything changes, we'll email you, and you can cancel for a full refund at any time before your order is dispatched.
What comes in the box?
The 82 mm display emblem, Bluetooth decoder box with adhesive pad, positive and negative power leads, and the adhesive mounting ring. Installation is not included.
What is an MBLEM digital emblem?
MBLEM is an animated digital car badge that replaces the rear emblem on supported BMW models. The 82 mm screen displays still images and animations, controlled from a companion app on your phone. It is supplied for show, exhibition, private-land and off-road display, not as a public-road accessory.
Do you ship MBLEM worldwide?
Worldwide shipping is included in £199.99 for destinations available at checkout. Delivery times vary by destination; local import duties or taxes may apply.
Customers in the USA, Canada, Europe, Australia and other supported destinations can order through the same secure checkout. The product costs £199.99 GBP; your payment provider may apply a currency conversion or fees if you pay from another currency.
Orders are dispatched within 7 days of purchase. Dispatch is not the delivery date. Read international delivery information and returns and cancellation information before ordering.
Is there more than one size?
No. MBLEM comes in one universal size: 82 mm.
It's the product supplied for every BMW model in our compatibility range, including cars whose factory badge is slightly smaller. In stock at £199.99. Orders are dispatched within 7 days of purchase
Check your model is in the range before you order.
Does it fit the bonnet?
No. MBLEM is for the rear badge only, on the boot lid or tailgate. We don't offer it for the bonnet.
Can I change designs?
Yes, from your phone. You choose a design in a companion app, which is made by a third party, and send it to the badge.
Only change designs when the vehicle is stationary with the engine off. Never use a phone while driving.
Can I use animations?
Yes. MBLEM shows still images and animations, and the companion app has a library of animated and still designs to choose from.
Display them in show, exhibition, private-land and off-road settings. Only display artwork you own or have permission to use. Don't display other brands' logos.
How do I contact you?
Email [email protected], or chat with us on WhatsApp on +44 7436 009700. It's UK support, and real people answer.
WhatsApp support is available 24/7.
Product use & road compliance
For show, exhibition, private-land and off-road use. Not represented as approved for public-road use in Great Britain.
Can I use MBLEM on public roads?
MBLEM is supplied for show, exhibition, private-land and off-road use. It isn't represented or approved by MBLEM for use on public roads in Great Britain, and we don't sell it as a road-use accessory.
UK rules on vehicle lighting and construction can restrict illuminated, animated or digital displays on road-going vehicles. If you fit MBLEM to a vehicle, you're responsible for making sure its installation and use comply with the laws that apply to your vehicle and location.
Where can I use MBLEM?
MBLEM is designed for show and display: car shows and exhibitions, private events, meets held on private land, garages and studios, detail studios and showrooms, private driveways and property, and off-road use on private land.
Check the rules of the event, venue or landowner before you switch it on. MBLEM isn't represented or approved by us for use on public roads in Great Britain.
Can I install it on a show car?
Yes. That's exactly what MBLEM is designed for: show cars, exhibition vehicles and cars on display at private events.
Check your event's rules on illuminated displays before the day, and have MBLEM fitted by a qualified installer. If you fit MBLEM to a vehicle, tell your insurer about the modification.
Does MBLEM guarantee road legality?
No. We don't guarantee or claim that MBLEM can be used lawfully on a road-going vehicle, and it isn't represented or approved by us for use on public roads in Great Britain.
Rules on vehicle lighting and construction can restrict illuminated, coloured, flashing, animated or digital displays, and they can differ in Northern Ireland and in other countries. DVSA guidance says enforcement action can be taken even when a light is switched off at the time.
If you fit MBLEM to a vehicle, you're responsible for making sure its installation and use comply with the laws that apply to your vehicle and location. We can't give legal advice.
Why do I confirm the intended use before checkout?
So we're both clear about what you're buying. Before you pay, you confirm that you understand MBLEM is supplied for show, exhibition, private-land and off-road use and isn't represented as approved for use on public roads in Great Britain.
We record that confirmation with a reference that's attached to your order. The record doesn't include your name or email address, and it doesn't affect your statutory rights.